Market Research Workshop
Thursday, 9th December 2010
4.206, University Place
10am – 12pm
Market Research is a process whereby information about a particular market, (including its customers and competitors), is gathered, recorded and analysed. Market research is often conducted prior to the launch a new product or service in order to reduce the risk of its failure.
In this work shop we will examine why it is important to carry out Market Research and examine where to find some of the sources of market intelligence (e.g. databases such as Mintel, Keynote etc) in order to identify current market trends and help identify key competitors.
Patent Searching workshop
10th December 2010
G11, Sackville Street Building
10am – 12pm
Research with commercial potential must be patented before the research is published in academic papers, so patents contain vital information that you need to know.
This practical workshop explains the information found in patents and also how to find those patents relevant to your research.
To book, please e-mail Claire Gill – firstname.lastname@example.org with your Name and School you are registered in.